Tristan Mace turns names into brands. He transforms ideas into ventures.

Tristan has played the roles of an entrepreneur, adviser, consultant, angel investor, visionary and board member. He currently works with a range of companies from startups to Fortune 500 giants and serves as the creative director of Livney+Partners, an award-winning boutique advertising firm based in Dallas, Texas.

Tristan has extensive experience in brand identity, strategy and new media communication; bootstrapping, startups, venture creation and entrepreneurship; consumer marketing and segmentation; and advertising.

At the age of 14, Tristan created and bootstrapped a new media advertising venture known as 11Create. He continued to strategically manage its growth, and in 2005 it was acquired by Livney+Partners, which shortly after the merger was named by Houston Business Journal as one of Texas' fastest growing web development companies. His vision at Livney+Partners continues to align brand strategy to effective campaigns today.

Considered an entrepreneurial leader at The University of Texas at Austin, Tristan regularly lectures to students in the McCombs School of Business and the College of Communication on entrepreneurship, new media and brand identity. He is actively involved in the entrepreneurial movement throughout Texas, and in its February 2010 issue, The Austin Business Journal published his advice to young entrepreneurs.

Tristan currently lives in Austin, Texas, where he is pursuing his bachelor's degree in public relations and business foundations at The University of Texas at Austin.